We don’t do marketing. We fill show homes.
Developers, estate agencies, proptech. We put you in front of the buyer during the six months they spend comparing, so the show home opens with a waiting list instead of a launch campaign. Real estate marketing. Nobody else’s.
A 30-minute video call. The audit document and the 90-day plan.
The portal rents you the buyer
You pay per lead, the lead arrives shared with three other developments, and the price goes up every January. Nothing you paid for stays with you: not the contact, not the traffic, not the page that produced it.
The development sells before it is finished
By the time the show home opens, the buyer has spent months comparing specs, floor plans and neighbourhoods. Either they found you during those months, or they found someone else and you are competing on price.
The generalist agency has never read a building permit
They bring you reach, engagement and a monthly deck. They do not know what off-plan means, what a snagging list is, or why a launch cannot wait for the next quarter. So the work never touches the sales figure.
What we actually do for you
The content, SEO and demand agency for real estate.
Content & SEO
Eight pieces a month and the searches your buyer actually types.
Newsletter & CRM
The lead you already paid for, worked until it books a visit.
Social
Three LinkedIn posts a week and a development account that books visits.
PR & Media
The buyer finds you in the trade press before they find your sales team.
Branded & Cases
The development you already delivered is the argument you never used.
Strategy & Data
One screen: what a lead costs, what a visit costs, what sold.
One client per city. Yours could be it.
Property developers
New-build is the speciality of the house. Show home visits, not likes.
Estate agencies
Win the listing before the seller calls three agencies.
Proptech
Demand for software whose buyer is a developer, not a CTO.
Funds & servicers
Selling a portfolio one unit at a time to buyers who have never heard of you.
Sales agencies
You are judged on sales pace. So is the marketing.
Construction & architecture
Your buyer is a developer, and they hire on evidence.
One client per city and segment
If we sell your new-build in your city, we do not sell your neighbour’s. Exclusivity is written into the contract, not promised on a call.
The scope is written like a bill of quantities
What gets published each month, what gets measured and what the exclusivity covers, itemised line by line in the contract before the first invoice. Nothing is agreed on a call and remembered differently later.
Everything is the client’s
Site, content, CRM and data stay in the developer’s name. If we leave, the building still stands and it still ranks.
Real estate only
We publish Diario Ladrillo, the newsletter El Andamio and the Vender Ladrillo podcast. The sector is not a vertical we added: it is the only one we work in.
Latest from the journal
Eight more projects, and a buyer in less of a hurry
Sydney's long boom is cracking while a Dubai developer plans eight more projects and MCB moves $2.7B forward. What that combination does to sales pace.
31 Aug 2026Presales are being curbed. What you sell changes with them
China is curbing housing presales and pushing finished-home sales. The mechanism travels, and it lands on what a buyer is asked to trust before reserving.
26 Aug 2026Capital is repricing. Your reservation pace is the collateral
A new lending desk, a bond raise and a receivership landed in the same week. What repricing capital does to the pace you sell units at.
Questions
We already pay a portal. Why add this?
Because the portal rents you the buyer and keeps the asset. The spend ends the day you stop paying, and the same lead is sold to the developments either side of yours. What we build — the pages, the list, the dashboard — is in your name and keeps producing after the campaign is switched off.
What is in the free audit?
An 8 to 10 page document with your visibility against three competitors, a site and content audit with three prioritised opportunities, and a 90-day plan walked through on a 30-minute call. If it fits, a proposal in 48 hours. If not, we say so.
Do you work with my competitor?
No. One client per city and segment. Before the audit we check whether your city and segment are free, and if they are not we tell you on the first call instead of taking the meeting.
How many results can you show me?
None. This agency has just opened and real cases are zero. We are not going to decorate the hoarding with someone else’s numbers: the method is the one Rankings.io has run for 13 years in its niche, applied to Spanish real estate.
What do you measure?
Leads, show home visits, off-plan reservations and sales, with cost per lead on a live dashboard. Reach, impressions and likes are reported because they exist, never because they are the point.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.