PR and media relations for real estate
We publish Diario Ladrillo, so the first door is one we own. From there the work is the ordinary one of a press office that knows the sector: a monthly article, a quarterly placement in third-party media and a release for every milestone. Measured in mentions, links and domain authority.
A 30-minute video call. The audit document and the 90-day plan.
Nobody publishes a press release that says nothing
“Leading developer launches an exclusive residential project.” A journalist reads four of those before lunch and files them all in the bin. Meanwhile the developer has a genuine story —the price per square metre in that district, how long the permit took, why the units sold in that order— and never tells it, because nobody in the office knows what a trade desk actually wants.
PR & Media
One article a month in trade media
In Diario Ladrillo or the in-house media network, signed by the developer, on a subject a professional reader would open. Editorial criteria apply: an article that is only an advert does not get published.
One third-party placement per quarter
Pitched to outlets we do not own, with data, a spokesperson and an angle a desk can use. Coverage is pursued, never bought as advertorial dressed up as news.
A press release for every milestone
Land purchase, permit granted, launch, structure topped out, handover. Written the way a desk wants it: figures first, quote second, images ready.
Spokesperson kit
Positioning, three defensible arguments, the figures behind them and the questions that will be asked about price and delays. So the owner is not improvising on the phone with a journalist.
Mentions, links and authority report
Every placement, the link it left and the movement in domain authority. PR here is also an SEO line item, and it is reported as one.
How it runs
- 01
01 · Find the story that is already there
A session with the owner and the sales team to pull out what is publishable: figures, decisions, mistakes worth telling. Almost always there are three quarters of material sitting unused.
- 02
02 · Editorial calendar against the works
Milestones and sector moments mapped for a year so the release is written before the milestone, not two weeks after it stopped being news.
- 03
03 · Pitch and publish
The monthly article ships, the quarterly placement is pitched with a real angle, and each milestone gets its release with images and a spokesperson available.
- 04
04 · Compound it into SEO
Every mention is chased for a link, and every link is fed into the pages that need authority. PR that leaves no trace on the site is PR that only the owner reads.
What changes
The developer is a name a trade journalist recognises when a story breaks.
Each placement leaves a link that lifts the pages the sales team depends on.
Land vendors and funders search the company and find press, not just a portal listing.
Milestones are announced on time instead of being missed.
Who we work with
Property developers
New-build is the speciality of the house. Show home visits, not likes.
Estate agencies
Win the listing before the seller calls three agencies.
Proptech
Demand for software whose buyer is a developer, not a CTO.
Funds & servicers
Selling a portfolio unit by unit without a brand nobody trusts.
Sales agencies
You are judged on sales pace. So is the marketing.
Construction & architecture
Your buyer is a developer, and they hire on evidence.
Questions
Do you guarantee coverage in third-party media?
No, and be careful with anyone who does. What is guaranteed is the monthly article in our own network and the quarterly pitch to outlets we do not control, done with material a desk can use.
Publishing in your own media is not really press, is it?
It is our media and we say so on the invoice and on the page. Diario Ladrillo is read by the sector and links from it are real links, but it is not sold to you as independent coverage.
What if the story is a delay or a complaint?
That is the moment the spokesperson kit exists for. We prepare the position and the figures; we do not write denials of things that are true.
Does this help the site rank?
Yes, and that is half the reason it is on the list. Mentions, links and domain authority are the three lines this line item is reported on.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.