SEO and content for property developers
Your buyer starts searching six months before the show home opens. The eight pieces we publish every month exist so that those searches end on your site instead of on a portal that resells the same lead three times. Measured in rankings, organic traffic and organic leads.
A 30-minute video call. The audit document and the 90-day plan.
The searches happen whether you answer them or not
“New build in Chamberí”, “is it worth buying off-plan”, “completion dates on plan sales”. Those queries are typed every day by people with a mortgage pre-approval in hand. If the only results are portals and forums, you are paying per click to appear in a conversation your own site should have owned. Every unanswered search is a show home visit another developer takes.
Content & SEO
Eight pieces a month
Written by people who know what a building permit, a snagging list and a completion date are. Briefed against real search demand in your city, not against a content calendar filled by the hour.
One pillar page per quarter
The page that stays: a buying guide for new-build in your city, a full development page, a neighbourhood comparison. It is the one that accumulates links and rankings while the rest feed it.
Continuous on-page optimisation
URL architecture per development, titles, internal linking, real-estate structured data and page speed. Reviewed every month, not once at signature and never again.
Two trade-media links a month
Earned with material a real estate outlet would publish anyway. No link farms, no paid directories, no guest posts on sites nobody in the sector reads.
SEO for AI search engines
Development pages, specs and FAQs structured so an assistant can quote you when it is asked what is being built in your city. Included from the Dominate plan.
Rankings and organic leads report
One page a month: position by target query, organic traffic, organic leads and cost per lead against your paid channels.
How it runs
- 01
01 · Visibility audit
Eight to ten pages measuring your site against three competitors in your city: which queries they own, which ones nobody owns, and what your pages are missing to compete for them.
- 02
02 · 90-day plan
A search map per development and per stage of the buyer: research, comparison, visit, reservation. Every piece in the calendar has a query behind it and a page it feeds.
- 03
03 · Publishing and links
Eight pieces a month go out on schedule, the pillar page ships each quarter, and two trade-media links are pursued monthly. Launches move to the front of the queue when a development opens.
- 04
04 · Measurement, site by site
Live dashboard, a one-page monthly report and a 45-minute meeting. What did not work is cut the following month instead of being defended in a deck.
What changes
Your own site appears in the new-build searches of your city, not only the portals.
Organic leads arrive without a cost per click and without being resold to three other developments.
Every new launch starts from a page that already ranks on the day it opens.
Cost per lead stops depending on what the portal decides to charge in January.
Who we work with
Property developers
New-build is the speciality of the house. Show home visits, not likes.
Estate agencies
Win the listing before the seller calls three agencies.
Proptech
Demand for software whose buyer is a developer, not a CTO.
Funds & servicers
Selling a portfolio unit by unit without a brand nobody trusts.
Sales agencies
You are judged on sales pace. So is the marketing.
Construction & architecture
Your buyer is a developer, and they hire on evidence.
Questions
How long before SEO brings leads?
The plan is built in 90 days because that is how long it takes to have the structure, the pillar page and the first pieces live. We do not put a date on your first sale: nobody who has read a completion schedule promises a number they do not control.
Does this replace the portals?
Not on day one. It builds a channel you own so the portal stops being the only one. Most developers keep both and watch the cost per lead of each on the same dashboard.
Who writes the pieces?
People, briefed on your developments and your city. AI is used for research and drafting support, never as the thing that ships. Text written by nobody reads like text written by nobody.
Who owns the content?
You do. Site, content and data stay in the developer’s name from the first day. If we stop working together, nothing gets taken down.
What if I already have an agency doing SEO?
Then the free audit is the cheapest second opinion you will get: eight to ten pages measuring your visibility against three competitors, with three prioritised opportunities. You keep the document whether or not you hire us.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.